B2B E-Commerce Web Localization and China Market Promotion

The client was a NASDAQ listed company who operates a B2B website that is the third generation of B2B (Business-to-Business) e-commerce website. The B2B platform combines an international trade portal and vertical search engine technologies to provide the easy-to-use trade solutions for suppliers and buyers. The client wanted to open China market and expand their business in China that is why they came to TecHome to help them to localize their B2B website and website promotion (including website SEO and social networking for business promotion) in China market.

Here we listed some core website localization steps during this localization project:

- China Market Research

Website Localization team must clear the behavior of the China market, such as website keywords that searched by local potential customers/ users, features of local competitors’ similar products, local users habits, etc.

- Cultural Correctness Assessment and Copywriting

Before the actual translation begins, the web content, website design, and website functionalities were reviewed by our team to make sure the cultural correctness and customizations that may be required.

- Website Content Translation

The professional translation team completed the website content translation with UI designers and website developers. The initial translation content has been modified several times until the general effect was satisfied. For example, the maximum length of words that showed on the navigation bar.

- CMS Language Support

To make sure that the Content Management System (CMS) support the required language.

- Website Graphic and UI Localization

The graphic should be comfortable in local cultural. UI should meet local habits of navigation, aesthetics, operating, SEO, etc.

- Input the Website Content in Chinese

Website developer cooperated with translators to convert the original content from English to Chinese.

- Test Website Locally

The website hosting service located in China to make sure that the speed of the website won’t be slow. Our QA testers tested the website by following the testing cases. Website testing included functional testing, performance testing, compatibility testing, etc.

Over several months, we deployed the search engine optimization (SEO) and China online market promotion. The SEO work included web pages optimization, inbound and outbound links building, blog and web content updating, webmaster analysis, keywords monitoring. Our SEO team also provided business online promotion by China social networking. We promote the client B2B service in some popular social networks and micro blogs in China.

The client was very happy about opening China market successfully with our website localization and China online market promotion. Their Vice President Mr. Lee said: 'I am satisfied with TecHome services. The company has really put in great efforts in market research, translation, localization, and promotion. Our site has been well submitted to many important China search engines and promoted by several main China social networking services which give us maximum advantage. We'd like to outsource other web-based project to TecHome in the future. […]'