Jonathan Marcus, an e-commerce expert, is targeting samll businesses with a service, which is called Goodsie and has been live since April 2011, that lets small businesses create and manage an e-commerce storefront on the internet for a fee of $15 per month. Marcus also said that the service developed by HiiDef has already attracted more than 500 paying retailers. Goodsie is targeted at small retailers that want more creative control over their branded ecommerce web sites. Moreover, Goodsie is exploring partnerships with existing ecommerce marketplaces where small businesses may already do business. Additionally, Marcus added that one primary focus for the service is ensuring image optimizaton, so that entrepreneurs can really show off their products. Goodsie offers a great user experience not just for your site visitors but also when you are designing and changing portions of the site.