Daily Archives: May 25, 2012

New Mozilla Programme to Teach Basics of Web Development

The Mozilla Foundation, best known for its Firefox internet browser, has launched a web learning initiative aimed at teaching average users the basics of internet authoring and development.

Webmaker is a dynamic programme that endeavours to "help millions of people move from using the web to making the web," according to the company’s website.

It features a range of tools, interactive projects and a community element to empower ordinary internet users who wish to learn more about how the web works and improve their literacy in general.

Mozilla’s Executive Diretor, Mark Surman, believes Webmaker is an example of the non-profit organisation’s ongoing commitment to learning.

"The web is becoming the world’s second language, and a vital 21st century skill as important as reading, writing, and a arithmetic," he says.

"It’s crucial that we give people the skills they need to understand, shape, and actively participate in that world, instead of just passively consuming it," he adds.

Multi-Layered Approach

The tool package features three principle elements: Popcorn to enhance online video content, Hackasaurus to enable webpage customisation, and Thimble, which will aid web page design.

Projects offer a range of starter recipes, how-tos, and tutorials, showing internet users a variety of practical skills from how to upgrade and optimise blog templates to ways to build their own apps.

The community element encourages users of the programme to organise meet-ups like skill sharing sessions, hack jams, and social events, both online and in the material world.

Read more: http://www.itproportal.com/2012/05/23/new-mozilla-programme-teach-basics-web-development/#ixzz1vrDCVXu6

When Marketing Links Web and TV Dramas

The app, Air Graffiti, is being developed by AT&T but is still a twinkle in the eye of developers, who say it is a long way from being available to consumers. The app will enable users to leave location-based messages for one another in a street-view map. In the episode, Mr. Sutherland points his smartphone at a building and sees a message — a series of numbers — that was written by his son.

Highlighting what is only on the drawing board, which the company also does in some television commercials, helps promote AT&T as an innovation-driven company — and the message is aimed not just at consumers.

“Our business is certainly with customers, but our business also is with Wall Street, and with the ecosystem of technology developers,” said Esther Lee, senior vice president for brand marketing and advertising at AT&T.

Now AT&T is introducing a Web-only series, “Daybreak,” which is linked to “Touch” and will be promoted with a 15-second commercial during the season finale of “Touch,” as well as on other Fox shows including “Bones” and “I Hate My Teenage Daughter.”

Online ads also will be aimed at “Touch” viewers through placement on the show’s home page and on Fox.com.

Tim Kring, who created “Touch,” as well as “Heroes” and “Crossing Jordan,” helped write and produce the online series. It will be directed by Jon Cassar (“24”). Five episodes, each about 10 minutes long, will be released, the first right after the “Touch” finale, and the rest over the next four Thursdays.

The series will be what marketers call branded content, meaning that AT&T devices and services will be even more prominently featured than they are through a product-placement deal. Still, while phones, tablets and network capabilities are integral to the plot, AT&T will neither be mentioned by name nor sell the products overtly.

Source:http://www.nytimes.com/2012/05/24/business/media/when-marketing-links-web-and-tv-realms.html?_r=1