Posts Tagged ‘SEO’

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Finding a Great Web Design Company

Wednesday, March 21st, 2012

When setting out to choose a web design company, it’s important to take a variety of things into consideration in order to ensure that things go well. After all, no two web design companies are alike, and some are far higher in quality than others. In order to make sure that things work in your favor, you should have a good idea as of what to look for in a web design company and how to choose one effectively. The following information can be essential, and is more than worth taking into consideration if you have any intention to take this route.

Finding the right web design company is all about surveying your options. Most people who live in large urban areas will admit to having a great deal of web design companies to choose from, in which case it can be difficult to make a decision. You can get a lot of mileage out of reading online reviews, which will give you a great idea as of whether or not a web design company is high in quality.

Pricing is everything when it comes to working with the right web design company, and can make a huge difference in terms of how well things go for you. Finding good pricing isn’t always easy, but there are a variety of things that you can do in order to do so. The more you look, the better off you’ll be.

If you want to succeed, you have to stay ahead of the curve. This isn’t always easy, but is made easier by working with the right web design company. Always look for those who have been on the scene for a very long time.

Tailoring a solution to your needs is very important, and should not be underestimated. A lot of people don’t realize this, however, and don’t take the time to find a company that can do that for them. The more work you put into this aspect of the search, the better off you’ll be in the long run.

With quality web design as part of your business model, you should be able to bring in new customers without issue. A lot of people don’t realize just how effective this is, and don’t take the time to look into it. That said, the better your web design, the better off you’ll be.

SEO is of the utmost importance when choosing a web design company. If the company doesn?t practice the newest aspects of SEO, you?re going to fall behind. Always ask about SEO before signing on with anyone.

With the above info on your side, you should be able to find a good web design company in no time at all. That said, you should always stay vigilant in order to ensure that the company you work with is truly top of its class. The more research you can do, the happier you’ll be in the end.

Source: http://www.wow-webdesign.com/2012/03/20/finding-a-great-web-design-company/

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Agility CMS Announces Broadcast Solution

Wednesday, January 11th, 2012

Agility Broadcast Solution is an out-of-the-box, customizable website for broadcasters in the media and entertainment industries. Agility CMS lets users manage content across digital channels, including websites, mobile apps and social media pages from one interface.

All-in-One

Agility CMS is a browser-based content management system that can be used to manage a website built in ASP.NET. It supports both Web Forms and MVC. The Agility Broadcast Solution is customizable and includes blog and newsletter functionality and supports video content and user-generated content. Multi-channel publishing, Google search integration, Search Engine Optimization and advertising integration are also part of the solution.

“Broadcasters can easily upload, manage and insert ads, and generate incremental revenue,” says Andre Gaulin, Agility’s SEO.

Rebranding

In Q1 of 2011, in an effort to unify its products and services and challenge other web CMS systems, Edentity rebranded itself as Agility CMS. The company also sponsored SXSW and launched a new site.

With its August 2011 CMS release, Agility focused on publishing channels. The Agility Channel Dashboard offers better control over where content is posted, and User Agent Matching detects what kind of device a site visitor is using to push content designed specifically for that device.

Pricing

Agility offers free demos, with a base license plus digital content starting at US$ 100 per Agility login, per month. Additional add-ons are also available.

Source: http://www.cmswire.com/cms/web-cms/agility-cms-announces-broadcast-solution-014068.php

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A Winning Framework for SEO Reporting

Thursday, December 22nd, 2011

Inspired by an awesome talk by Vanessa Fox, Max Thomas and Marty Weintraub at SMX East (the one that took the Internet by storm), we’d like to continue the SEO reporting topic and investigate into what makes a solid modern-day SEO report.

Gone are the days when rankings were the only report filed by SEO’s. The industry has matured and clients have gotten much more SEO-savvy, which calls for some new standards in SEO reporting.

In this respect, what’s important to understand is that whether running an online or an offline business, marketing executives and business owners always keep track of at least one financial indicator – profit. In a very simplistic decision-making model, a manager would make decisions based on what impact they have on the profit. Thus, there should be proper reporting mechanisms in place that help one determine if certain steps are going to generate loss or yield extra revenue.

In economics, profit is revenue minus cost. For an online business this basically means:

Getting more quality traffic →
at lower cost, and →
converting this traffic into sales.

This can be applied to any traffic channel: paid advertising, email marketing, SEO, etc. Tracking paid ad channels is simple: for every dollar you spend you get N visits and a pretty stable amount of conversions. However, when it comes to SEO, things get tricky, because:

  1. It’s a complex Internet marketing technique that includes many activities. Each activity has its own set of key performance indicators (KPIs).
  2. SEO is not an exact science. Apart from some “best practices” articulated by search evangelists, there are no uniform proven manuals or “how to” guides.
  3. As a result, there are a lot of SEO myths. SEO marketers will always use these myths to their advantage. When they underperform, they blame the “Google dance”, “Panda update”, etc.

Source: http://www.marketingpilgrim.com/2011/12/a-winning-framework-for-seo-reporting.html

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10 Things I Know About Good Web Design

Tuesday, December 6th, 2011

10. KEEP IT SIMPLE

Life’s complicated enough without trying to figure out how to use a website. Keep the design simple, straightforward and easy to use.

9. KEEP PAGE NAMES SIMPLE

People are used to looking for familiar page names on a site, such as About Us, Products and Services. Trying to be clever or cute can frustrate visitors looking for specific information.

8. BE REASONABLE ABOUT SEO

But if you insist on packing your content with keywords as often as possible for the sake of search engine optimization (SEO), it can result in less valuable content and an unsatisfactory visitor experience.

7. USE HYPERLINKS PROPERLY

Hyperlinks are a great way to build value and search ranking. Use them to help visitors access parts of your site easier and to build linking relationships with appropriate websites

6. USE INTUITIVE NAVIGATION

Structure your site so there is a natural progression to the pages. Start with general pages and enable visitors to drill down to get more specific information.

5. SPEAK CLEARLY

Content is still king, so make sure yours is easy to read and understand. Avoid jargon and acronyms.

4. THINK MOBILE

Within the next year or two, most people will access the web with mobile devices. Make sure your site provides a good visitor experience using limited bandwidth and a small screen.

3. GIVE A CALL TO ACTION

If you want people to take the next step and contact you, include a call to action, such as “Sign up for our free newsletter.

2. UPDATE FREQUENTLY

To give people a reason to return, and to improve your search rankings, be sure to update your site regularly. Even a seasonal message can help.

1. RESPECT YOUR VISITORS

Nothing will hurt your site or reputation more than a lousy website experience. Be helpful, courteous and generous.

Source: http://www.wbjournal.com/article.php?RF_ITEM[]=Article$0@50243;Article

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Why SEO Comes First

Tuesday, November 29th, 2011

It’s not the fact that web designers tend to be bad at SEO that’s the problem – in fact I’m glad they are otherwise there would be no work for people like me. The problem starts when they claim that they do understand it, partly in order to secure the work.

And for the record, whilst I wholeheartedly appreciate that there is a distinction between designers and developers, I have found each are guilty protagonists, so apologize if I use these terms interchangeably. If pushed I would also say that your average Mac user knows far less about SEO than your average PC user (and take from that what you wish), but as I am about to explain, having a little knowledge could well be worse than having none at all.

The following list skims the surface of what a good SEO will do for their client. Immediately, it is clear that our responsibilities go way beyond onsite optimization and whilst the term SEO remains, our role and scope is considerably wider ranging. If there is a web developer out there who considers all of these aspects, then good on you – but I doubt you have time to do all this as well as design websites.

  • Site Accessibility
  • Keyword Research
  • Content Creation/Strategy
  • Link Acquisition
  • Social Media
  • Pay Per Click
  • Search Protocols
  • Community Involvement
  • Local Search

Source: http://www.sitepoint.com/why-seo-comes-first/

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Don’t Let Your Web Developer Hijack Your SEO

Monday, November 28th, 2011

Here at Brick Marketing we have an in-house developer that we turn to when the time comes for implementing our SEO recommendations on a client’s site. While I know a fair amount about web development and am comfortable making minor changes to my site and to our clients’ sites, I know that I’m not an expert in web development and I leave the heavy lifting to the pros. Even though we have the capabilities in-house, sometimes clients prefer to implement the SEO recommendations themselves. Either they have an in-house web developer of their own or they are working with a 3rd party to build their site. I’m fine with any of the options.

However, I have had clients that choose to stick with their 3rd party web developer and got burned because of it! Just like in the SEO industry, there are a lot of “experts” in the world of web development. Some of them are great…and some are not so great. The hard part is being able to distinguish the good from the bad when you don’t know what you are looking for.

Here are some signs you’re working with the wrong web developer:

1. They get a bigger client and forget all about you

2. They don’t implement your new SEO changes

3. Your SEO partner makes changes and the web developer undoes them

4. It takes forever to get things done, not matter the project size

Source: http://www.business2community.com/online-marketing/don%E2%80%99t-let-your-web-developer-hijack-your-seo-096657

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SEO: Let Customers Generate Long Tail Search Terms

Friday, November 25th, 2011

Search engine optimization typically focuses on the trophy terms, the high-volume keyword phrases, because marketers need to drive the highest value with the lowest effort. Unfortunately, those juicy trophy terms are great for brand recognition and customers’ initial awareness, but they typically don’t convert as well as the less commonly searched long tail phrases. But optimizing a site manually for the millions of phrases that could drive converting customers to a site just isn’t scalable or possible with limited resources. User generated content such as reviews and question-and-answer sections can solve the problem by outsourcing long tail optimization to your own customers.

User generated content — UGC — is great for SEO for a couple of reasons. First, when customers write reviews or ask and answer questions about a site’s products, they use different words than marketers use. Customers tend to use the same words that other customers and searchers use. Enabling UGC on a site, therefore, ensures the best of both worlds: The product descriptions and category level content will be written by marketers using the brand voice, and the UGC will be written by customers using the voice of the customer.

The second benefit that UGC brings to SEO is the freshness factor. Search engines love fresh content because searchers love fresh content. A stale site that hasn’t changed for a month or longer doesn’t really offer much to returning visitors, and potentially offers less to new visitors than a site offering fresh content daily. Dreaming up, designing, developing and implementing fresh content daily is a big challenge for ecommerce sites. But UGC shifts this burden to individual customers, who help keep the site fresh voluntarily and without incentive beyond the desire to share their opinions on products.

In the old days of UGC, reviews were typically piped into a product page via an iframe or sequestered on a subdomain, which made their SEO benefit far less valuable. Fortunately, many reviews companies now embed the reviews content directly on the product pages so that the freshness and keyword value benefit the pages an ecommerce site most wants to rank: the product pages that can convert immediately to sales.

Source: http://www.practicalecommerce.com/articles/3179-SEO-Letting-Customers-Generate-Long-Tail-Search-Terms

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Web development to get SEO

Wednesday, October 19th, 2011

Actually, Search engine marketing is Search Serps Optimization. Make sure that your website is attractive to go looking motors in the next step. Now introduced is actually version 2 on the web page creating deal this revolutionizes what sort of web page builder goes in relation to Search engine marketing written content add-on. Moreover, this kind of version 2 software program characteristics an online procedure. It will certainly study the optimisation from the web site and after that make a statement while inside a special course of action. It is actually quick to the issue by using this method while all things are considered. It provides the guidelines not only make a lot of sensation but also for the overall influence they have about the home page’s serps they’re nearly invaluable.

Source: http://www.ipbee.com/2011/10/18/web-development-to-get-seo/

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SEO friendly web development and designing service

Friday, October 14th, 2011

As Internet has put forth the opportunities for marketing services and products in house, the online medium has become one of the most prospective platforms for advertising and reaching out to a bulk of consumers.

The business website is the prime thing to define the class of a business enterprise and speaks volumes of its stature. And meanwhile, the design of the website is a key component. Moreover, optimizing a website to make it search engine friendly is the need of the hour and every business house are putting in efforts on SEO friendly web development and designin gservice.

Furthermore, SEO friendly web development not only considers the overall design and content of the website but also emphasizes on the aspents that will make the site easily visible to the search engine robots. SEO is one of the best ways that offer comprehensive online exposure to the websites.

Source: http://npserve.com/7486/seo-friendly-web-development-and-designing-service/

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Web design and SEO – tools for higher rankings

Monday, August 29th, 2011

Nowadays web design is very important to varied business activeties. Here we’ll talk about some crucial techniques that must become a significant aspect of your web design process so that your website gets more referrals.

1. Use flash judiciously

Flash brings out awesome web pages but it does not allow the search engine spiders to crawl through your content. SEO strategy during web development program must be manipulated according the needs of the business.

2. “Keywords rich text”

Web development and SEO strategy must consider optimum but shrewd use of these keywords. All web design and web development would hold no good it the search engines consider your website as spam due to overuse of keywords.

3. More keyword placement ideas

Web design must consider this aspect important as keywords are the key to conversions. Placing the keywords on your Meta tags boosts web design credibility on the engines and their ranking.

4. ALT Tag

This is a kind of tool used in web design process for web development, which mainly aims at those who cannot download the pictures from a website can learn about the images from the ALT tag below.

Source: http://www.craigmcwilliams.com/2011/08/web-design-and-seo-tools-for-higher-rankings/

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