Search Engine Optimization (SEO)

The client operated one of the largest psychology institutes in Ireland providing psychology consultant, psychology academic resources, and psychology online courses. Their professional psychology services included training programs for companies or organizations, psychology consultant (anxiety, depression, self-esteem, bereavement, eating disorders, stress, etc.), and clinical treatment program development. The original marketing strategy can’t satisfy the current marketing. So the client needed to make plan to develop their e-commerce. The client wanted their websites can be shown on the first search result page of Google search engine. They came to Techome China to help them to optimize their 3 websites.

Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or ‘organic’ search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of outbound links, or inbound links, is another SEO tactic.

Our SEO (Search Engine Optimization) team made a detailed plan after they analyzed the 3 psychology websites, including website structure, keywords, content, blog, inbound and outbound links, Page Rank, indexed pages, etc. Our SEO team began writing articles with the keyword phrases inserted in them to update websites. Blogs were updated every business day, all the blog contents focused on the core keywords in order to increase the keyword density. New articles and fresh blog content can make search engines to catch website pages more easily and quickly. Some of the articles and blogs were also submitted to other blog, news, or information websites, giving them much more visibility. Our SEO team also wrote and submitted press releases every week that distributed them to sites all over the Internet. SEO Team built nearly 70 social outbound links every week. Outbound links will increase the visit volume of websites. These SEO work helped websites ranked on the first page of Google search engine.

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